Mossy Oak and Realtree debut camo fishing wear

We’re all familiar with the two major and dominate camo hunting patterns on the market. Well, Mossy Oak and Realtree have taken their traditional camo designs and changed them to reflect a fishing camo pattern. It’s been common knowledge among fly fishermen that to break the anglers’outline to spooky fish, be it in streams or the backwaters of saltwater areas,  wearing clothing that doesn’t show your outline to a fish helps in luring them to hook. 

As such, Mossy Oak unveiled its all-new Elements pattern line at ICAST in Orlando, Fla. Last week. The first in that line is Elements Agua, which was designed for the angling community.  

“Elements serves as a reinforcing factor to Mossy Oak’s identity as the preferred outdoors lifestyle brand. The Elements line is designed not just as concealment, but as a form of expression to represent the wearer’s love for the outdoors. Regardless of the specific adventure, this all-encompassing outdoors lifestyle pattern family offers a relevant design pertaining to every region and every pursuit, whether on land or in water,” says Joedee Robinson for Mossy Oak.

She goes on to say that Mossy Oak believes the most effective patterns are created from the natural world. Staying true to those roots, Mossy Oak Elements is a family of patterns utilizing the three core elements of the natural world - earth, water and wind - at their most basic levels. These elements were fused together into three layers of multi-directional, photo realistic images that actively disrupt the human outline at any distance.

“If 30 years of making Mossy Oak camo has shown us anything, it’s that our patterns mean more than just a way to hide from critters,” said Toxey Haas, founder and CEO of Mossy Oak. “Instead, wearing Mossy Oak has become an expression of who we are. With Elements, we wanted to create designs that are completely different than anything we, or anyone else has ever done before without sacrificing our deep connection with nature.  Like its name says, Elements is designed from the most basic building blocks of the natural world and represents an exciting new direction for Mossy Oak.”

It also becomes the official pattern of B.A.S.S. with Kevin VanDam being named Team Leader for Mossy Oak Fishing. 

In January of 2017, Realtree announced the launch of its new Realtree Fishing lifestyle brand that also debuted at the ICAST sportfishing trade show. 

Designed to complement the Realtree Fishing brand and the iconic hook/antler logo that is already taking the market by storm, the new Realtree Fishing pattern was developed using Bill Jordan's innovative method for blending background layers to give depth and texture to all Realtree patterns.

The Realtree Fishing pattern includes subtle Realtree branch and brush pile elements that interestingly mimic the bottom returns of today's depth finder technology, separating this unique pattern from the thousands of digital patterns on the market.

"Fishing has been a huge part of my outdoor life," said Realtree Designer and President Bill Jordan. "My father and family were in the boat business, I fished tournaments for years, and today I spend as much time as I can fishing with my children. It was just natural to extend the Realtree brand into the fishing market. So many hunters are just like me and my family and our Realtree employees. We enjoy all aspects of the outdoors. I wanted to create a camouflage pattern that connected outdoors people to the great sport of fishing, and by all indications we succeeded with the Realtree Fishing pattern."

Many of Realtree's more than 2,000 licensing and retail partners manufacture or market primarily to the 38,000,000 freshwater and 12,000,000 saltwater anglers in the United States. Even though Realtree's early success was rooted in the hunting industry, the company's influence now reaches into virtually every corner of the sporting world. So, it only makes sense for Realtree to offer a pattern for fishermen, since research shows that anglers also hunt.

"As a leader and innovator, Realtree Founder and CEO Bill Jordan is bringing Realtree's unique design technology and marketing expertise to the fishing market where vibrant, bright colors are popular with anglers," said Mike Swain, Realtree account manager and avid bass angler. "This pattern should resonate with hardcore bass and saltwater anglers, as well as fishermen who love the sport and want to reflect that passion everyday, whether on the water or off. Look for the Realtree Fishing pattern from our great licensees online at the Realstore and soon at retailers everywhere."
​