Survey shows most purchased hunting/fishing products in 2018

Sportsmen spend millions of dollars on hunting and recreational shooting equipment, but which brands are they buying? Southwick Associates surveyed more than 20,000 hunters and recreational shooters in 2018 through their online HunterSurvey.com and ShooterSurvey.com consumer panels to identify the top brands in the market. Compare these to see if you’re using some of following that were purchased in 2018:
 
• Top rimfire rifle brand: Ruger/Sturm Ruger
• Top handgun brand: Smith & Wesson
• Top handgun ammunition brand: Federal (including Fusion)
• Top reflex/red dot sight brand: Vortex
• Top laser rangefinder brand: Nikon
• Top laser sight brand: Crimson Trace
• Top scope mount brand: Leupold
• Top propellant/powder brand: Triple Seven
• Top crossbow brand: Barnett
• Top arrow brand: Easton
• Top broadhead brand: Rage
• Top archery sight brand: Trophy Ridge
• Top reloading dies brand: Lee Precision
• Top reloading powder brand: Hodgdon
• Top reloading bullets brand: Hornady
• Top decoy brand: Zink/Avian-X
• Top game call brand: Primos
• Top lure scent brand: Tink’s
• Top hunting knife brand: Gerber
• Top gun cleaning brand: Hoppes
• Top holster/ammo belt brand: Uncle Mikes
• Top choke tube brand: Carlson
 
 
In the sportfishing category, these were the most frequently purchased brands in 2018:
 
• Top combo brand: Shakespeare
• Top fluorocarbon fishing line brand: Seaguar
• Top monofilament fishing line brand: Berkley Trilene
• Top soft bait brand: Zoom
• Top spinner bait brand: Strike King
• Top leader brand: Ande
• Top fly line brand: Scientific Angler (3M)
• Top fly brand: Umpqua
• Top fish finder/sonar brand: Humminbird
• Top fishing clothing brand: Columbia
• Top waders/wade boots/chest wader brand: Frogg Toggs
• Top tackle box brand: Plano
• Top bait bucket/aerator brand: Frabill
• Top scale, grip, measuring device brand: Rapala
• Top trolling motor brand: Minn Kota
• Top cooler brand: Coleman
 
Southwick’s in-depth survey illustrates sportsmen’s participation and shopping behaviors, including the percentage of sales occurring across different retail channels, brand purchased, price paid, and demographics for hunters and shooters buying specific products. Additional information tracked includes total days spent per activity, type of hunting / shooting activity, preferred species and where they hunt.

In the sportfishing area, a variety of key fishing products were  examined by Southwick Associates. Their survey illustrates angler participation and shopping behaviors, including the percentage of sales occurring across different retail channels, brand purchased, price paid, and demographics for anglers buying specific products. Additional information tracked includes total days spent per activity, type of fishing, and targeted species.
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